Let’s be clear: You don’t HAVE TO do anything. But when it comes to writing a blog for your Virtual Assistance biz? You probably should.
Quite often during my private coaching sessions for Virtual Assistants, I am asked:
“Do I have to write a blog??? Even if I reeeaaalllly hate blogging?”
I gotta be honest with you, there are many ways in which having a blog can help Virtual Assistants ramp up their businesses:
- It can help boost your status as an ‘expert’ by showing others what a smarty-pants you are
- It showcases your writing, editing, grammar and proofing skills
- Regular blog posts help boost SEO so your website gets seen more often
- After some time, your blog archive will contain a multitude of great articles written by you that you can then turn into a book or info product to SELL
- A blog helps keep your ‘tribe’ of potential customers interested…it helps potential clients ‘get to know you’
- Your blog articles can be shared around on Social Media pretty easily – and help you attract NEW followers and clients
But if you REEEALLLLLLY hate writing…if, in fact, your writing actually SUCKS…what then? Is a blog still worth it?
I say YES. But you don’t have to ”write’ much (or anything) if you don’t want to.
A blog doesn’t have to be ‘an article’. It doesn’t have to be any particular length. It also doesn’t have to be about ‘business-y’ or professional things. Try fooling around with a few other ways to add a cool blog to your website. Here are some ideas to get you started:
- Consider writing just one short paragraph…even one or two sentences instead of lengthy articles
- Post a ‘video blog’ or a podcast instead – no writing required!
- Try using a picture with a short caption instead of writing anything
- Give a quick tip that your ideal client would be interested in hearing about
- Write about something FUN that interests YOU. (I’m not kidding…I have blogged about soccer games, snowboarding, a broken toe, vacations, my kids, my messy house…you get the picture) Consider these types of blog posts the ones that build the know, like and trust.
- Interview someone. Ask a handful of interesting questions and have THEM write their answers for you
- Get other people to ‘guest-post’ on your blog
I would love to hear ideas from those who LOVE or HATE blogging on how you keep it going…where you get ideas…what you blog about…etc. Feel free to add your two-cents in the comments.