In case you didn’t notice…the holidays are here. Which means most of us are adding a lot of ‘socializing’ to our schedules in the form of work parties, school concerts, huge family gatherings and a few shin-digs with friends and neighbors too. Inevitably – someone is going to be asking you the question: “So…what do you do?”
Don’t get caught without having that handy dandy elevator speech ready! First – if you don’t even know what an elevator speech is…read up here then jump back to my blog and I’ll give you some tips for writing one. If you DO know what an elevator speech is but just don’t have a clue how to make yours sound good – read on! Here are my top 5 tips to writing an effective elevator speech that brings in clients:
1. Most people are not really interested in what you do all day, or what your title is. What they really want to hear is what you can do for them. Start your speech by stating WHO your ideal client is and what SOLUTION you provide for them. (ie: “I work with Online Entrepreneurs to help them market and grow their businesses using Social Media”)
2. Add one more sentence that explains why you’re the BEST at what you do. It might feel slightly awkward to ‘toot your own horn’ but the more you practice it the easier it will become. (ie: “I have extensive training in multiple Social Media Platforms and I can show my clients the latest technologies to really help them take their businesses to the next level”)
3. Play around with a few different versions so you can tailor your speech to the person (or people) you are talking to. For example, dear Aunt Agnes might need a slightly different version of your speech than a potential client. Or you might have a few variations ready that highlight the different skills you can offer.
4. Don’t forget about your non-verbal cues. Make sure you are confident enough to look the person directly in the eye while speaking (this is one I have had to practice…I always tend to look down when I make my pitch!). Try to use your own words and keep your tone conversational. The fastest way to scare someone off is by having shifty eyes, fidgeting and sounding too sales-y.
5. Practice like crazy! This is so key…you want to practice sounding natural. Weird, right? But I speak from experience when I say that an un-rehearsed elevator speech can make you sound like a robot or as if you were reading from cue-cards! That is a total turn off. When you are practicing don’t worry too much about memorizing the words…you are really practicing to sound natural, comfortable and confident.
So get those elevator speeches ready…you never know when you’ll be standing around the holiday cheese ball and have a potential client approach and ask “So…what do you do?”