Hey all. Today’s blog post is a super-simple reminder about your easiest marketing tool: Your E-Mail Signature. Everyone has one. But is yours as good as it can be? Think about the number of people (ie: potential clients) who see your e-mail signature every day. People who might be needing your help! Over the past few months I’ve used e-mail to contact my dentist, my child’s teacher, dance coach and soccer coach. In fact, I’ve sent e-mails to my entire soccer team. On top of that, I send loads of e-mails on behalf of my clients. So all of those people get to see my signature with my links to my business. These are people who might be curious enough to click on a link to your website/facebook/twitter account. Potential clients who might just be looking for what YOU offer. As it happens, one of my children’s teachers happened to be looking for a website designer on the day I contacted her. She also happened to be curious enough to check out my website (located in my email signature) and discovered – lo and behold – I design them!
If you already have your phone number and website listed in your signature – GREAT. But take some time to see if you can make it even better! It’s your EASIEST marketing tool!