When I started my VA business I had NO intention of using my own photo on my website. I chose my ‘brainy gal’ cartoon and used HER headshot for everything from my ‘About Me’ page to my Twitter Account. Then came the fateful day a potential client asked to meet me in person and I had to say “You’ll have no trouble finding me – I’ll be the cartoon character in the suit”.
If you’ve read my free ebook (and if you haven’t…why not? It’s FREE) then you’ll know I’m a big believer in the ‘know, like and trust’ factor. In short – people want to hire a VA that they feel they know, like and trust. Having your smiling pic on your site helps your viewers feel like they know you…and are maybe starting to like you and trust you too. If you don’t believe me you can try it yourself right now. Check out some websites. What happens when all you see is a logo? Do you feel like you might want to be friends with the logo? Do you think it would be fun to hang out with the logo? Do you want to hire the logo? Do you want to buy stuff from the logo? Heck – NO!
Finally, the pic you choose needs to be professional LOOKING. (I’ll tell you a dirty little secret – my photo is not professional – my sister snapped it at a wedding shower!) Understand that ‘professional’ doesn’t mean you need to wear a business suit. Professional means the shot should be crystal clear, flattering, well-lit and all that jazz. Having a blurry, dark, or downright scary looking mug shot isn’t gonna cut it. The photo also has to reflect your personality. If you like to keep things super-professional then business attire is perfect! If you have a cutting sense of humour then a more playful photo might be entirely appropriate for your site. Your photo gives your clients a sense of what you might be like to work with…so keep it real and in tune with your personality!
If you haven’t got one already – make it a priority this week to get YOUR photo onto your website!