Let me ask you a question: Do you know how to use Microsoft Office?
You just said “Yes”.
I’m not psychic…here’s how I knew that: Over a BILLION people use Microsoft Office (in other words, EVERYONE)
Which is precisely why I get that annoying twitch in my eyelid every time I visit a Virtual Assistant website and see “Microsoft Office” as their main skill set. It’s not that I don’t like Microsoft office. Au contraire – I love it! Working online and a career in technology might not even be possible without this bundled suite of awesomeness. But how can you possibly ‘stand out’ from your competition marketing a skill that a BILLION other people know how to do?
Everyone knows Microsoft office. My 9 year old daughter knows how to use it. My parents know how to use it. (Yup…my Mom who can not figure out the call-waiting button on the phone knows Office). My clients know how to use Office too. In my experience, there are very few clients who are scouring the web for an expensive VA who knows Microsoft Office. Today’s clients want more.
Just to be clear – Every VA should probably know Microsoft Office…I’m not suggesting you don’t need that skill. And chances are some of your clients will want you to format some docs or create some spreadsheets or presentations at some point. But be cautious when playing it up as your biggest skill. In the Virtual Assistance world, mad Microsoft Office skills are expected but they are not necessarily impressive.
Ultimately you want your business to stand out from all the others out there. Don’t waste time boasting about a skill that, quite frankly, a BILLION other people have. Focus on the things you do better and different than everyone else and watch in amazement as clients start to search you out and your business soars.